The 32 years old young man, Imad Al-Attiyat, could start a product line of donkey milk soap which is distinguished by its quality among the other types of skincare soaps. Imad started his first project of its kind in Jordan and the Middle East through the support of his mother, who came up with the idea in 2019 with two, through which they were able to start producing soap, and although the idea is alien to Jordanian society, it has been well received by men and women, in addition to the fact that the products are exported to Arab and European countries.