Walkers on Snowdon have been urged to respect the mountain amid concerns over the impact of a spike in visitors.
About 700,000 people now visit Snowdon each year, compared with about 500,000 in 2018.
In July there were reports of 45-minute queues to the summit.
John Harold, director of the Snowdonia Society, which helps maintain the mountain, said the pressures of litter and erosion on the paths and landscape had become “significant”.
Known as Yr Wyddfa in Welsh, Mr Harold said the mountain was a “honeypot” for walkers.
“We all know that access to beautiful places and special places like Snowdon has been important to people, more so than ever recently, but the pressures that have come with that are really quite significant,” he said.
“Litter, footpath erosion, wild camping, traffic, parking – in a sense, none of these are new, but they’ve all acquired a really sharp edge in the last 18 months.”
Mr Harold said while beauty spots in the park – including Snowdon – had always been busy, they were dealing with a “perfect storm” as more people holiday within the UK this summer due to Covid travel rules.
“The increase in numbers here… we are talking in the region of about 700,000 people going up Snowdon each year now,” he said.
He warned large numbers of these visitors had not arrived properly prepared to walk up the 1,085m (3,560 ft) peak, with some dressed inappropriately and not having the fitness or hiking experience to get to the top.
“Snowdon is a very big mountain, it’s not a walk in the park, it’s not a day in town, or a day on the beach… people need to be prepared,” he told BBC Radio Wales.
He said while they had spent large sums on targeted adverts urging visitors to be prepared, the scenes on Snowdon showed more needed to be done to get the message across.
“When they are making their plans to come to Snowdonia, they need very simple, clear messaging to help them make the right choices,” he said.
“You can’t enjoy it if you are not well prepared or equipped, that’s when things go wrong.”
Hiker Elfed Williams said this year has been “the worst I remember it” in terms of crowds, and had seen people queuing for 45 minutes to take selfies at the summit.
“Obviously Snowdon is the worst because everybody wants to go up Snowdon, but it’s terrible really,” he said.
“If the train went to the summit and the cafe was open I think there’d be double the people there.”
Agencies